The system is clearly structured, making it easy to use. This is a huge help when it comes to internal processes – each data set is maintained centrally, but can be accessed from anywhere in the world.

Andreas Tippel
Product manager, Bauwerk Group

Bauwerk believes in Lobster.

Bauwerk is one of the biggest manufacturers of premium parquet flooring in the world. The company sells 11.5 million sqm of parquet annually under its three brands Bauwerk Parkett, Boen and Somerset Hardwood Flooring.

One of the challenges Bauwerk addressed with the help of Lobster PIM was the lack of consistent product information across the group’s websites and its inability to display entirely identical product data across different channels.

By migrating from its previous system to Lobster_pim, the Group can now integrate different source systems and storage solutions. The benefits of this transition included being able to enrich data with industry-specific and product-specific information such as non-slip properties, shades, sustainability credentials of the woods etc. (i.e. categories that are not available in common ERP systems). The Group can now also maintain its content centrally and has optimised the way it produces print labels and print-on-demand materials in multiple languages.

In addition, thanks to the PIM team’s many years of expertise and solution-oriented mentality, the project stayed on budget despite tight deadlines.

  • Manufacturer and retailer of premium parquet flooring
  • HQ & production in Switzerland; more manufacturing sites in LTU, HRV and the US
  • Three market-leading brands: Bauwerk Parkett, Boen and Somerset Hardwood Flooring
  • approx. 2,000 employees
  • 11,5 million sq m of parquet flooring sold evry year
  • Poor availability and consistency of product information across all Group web pages
  • Export of identical product data to different channels
  • Migration from a previous PIM system and expectation to integrate & combine different source systems and repositories
  • Product-specific data enrichment with custom categories such as non-slip properties, shades, sustainability credentials of the woods etc., that aren’t available in ERP systems
  • Central content management and continually updated export across all digital channels
  • Optimised production of print labels for prefab productions and samples, price lists or print-on demand brochures in various languages
  • Cost according to planned budget despite considerable time constraints


  • Infor M3
  • MS SQL
  • Lobster_data
  • Shopware
  • Webservices
  • Salesforce


  • FTP / (S)FTP
  • OAuth 2.0

Data formats:

  • XML
  • Excel
  • JSON

More Case Studies



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