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DIGITAL TRANSFORMATION.
REIMAGINED.

YOUR VISION. YOUR PROCESSES.
YOUR DATA.
OUR TECH: NO-CODE.

People, systems, things – connecting it all and more. The one-stop shop for integration and digital process automation. Simple. Secure. Scalable. That’s how Lobster does digitalisation!

PRODUCT OVERVIEW MEET THE EXPERT

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WHY DIGITALISATION?

Investing in innovation labs or start-ups is all well as good. But focussing on digitalising your core business and creating a coherent, digital ecosystem, through integration and automation? Now that’s a win-win for everyone. Because digital means:

1.
CUSTOMER SATISFACTION

Clients expect rapid responses – even if the processes involved span different systems or media. In other words: Your business needs access to consistently automated processes for flawless customer communications. There’s no two ways about it.

2.
EFFICIENCY

Machines are much better at dealing with routine tasks and long-running processes than humans. The reasons for this are manifold: Digital processes can easily run in tandem, are time-zone independent, less error-prone and allow for faster data processing.

3.
CUTTING COSTS

Outsourcing IT solutions and processes is yesterday’s news. Innovative digital technology building blocks can cut costs considerably. Not least thanks to the shorter distances. Be it physically or virtually.

4.
FLEXIBILITY + VERSATILITY

Being able to respond to the unexpected is key. Be it global crises and natural disasters. New competitors or different terms of business. A digital ecosystem is more flexible than any manual process ever could be.

5.
TRANSPARENCY

Manual data collection and process surveys are a thing of the past. With Lobster, all transaction data is available in real time. What’s more, combining this information with intelligent data analyses makes for reliable decision-making.

  WATCH INSIGHTS BY FORRESTER INDIVIDUAL CONSULTATIONS

WHY CONNECT?

Perfectly connecting systems,
things and people creates added value for all.

SYSTEMS

Wanting to share important information internally and externally? Most definitely! Even more so with cloud-based services. Because nothing says system and company-wide process automation like seamless communication.

THINGS

Looking for detailed, location-independent information about things and machines? Certainly!
Armed with this knowledge you can react quickly to changes and plan ahead.

PEOPLE

Done with simply collecting information? You’re looking to process and visualise data to support decision-making? Naturally! Validate it. Adjust it. Analyse it. So everyone can always benefit from the world of digital.

WATCH INSIGHTS BY FORRESTER INDIVIDUAL CONSULTATIONS
DATAPROCESSES CONNECTIVITY. DATA MANAGEMENT. INFORMATION FLOWS. PROCESS AUTOMATION. PROCESS MODELLING INTERFACES/PORTALS. Implementing a digital ecosystemControl and traceability People as part of the digital world Processes without integration Gateway to the world of digital Trust in data Data-centric approach Connections, quality, dependencies Process-centric approach Conditions, participants, consistency WHY LOBSTER? The integrated platform for your data and processes.
DATAPROCESSES CONNECTIVITY. DATA MANAGEMENT. INFORMATIONSFLÜSSE PROCESS AUTOMATION. PROCESS MODELLING OBERFLÄCHEN/PORTALE Implementing a digital ecosystemControl and traceability People as part of the digital world Processes without integration Gateway to the world of digital Trust in data Data-centric approach Connections, quality, dependencies Process-centric approach Conditions, participants, consistency (MIT) LOBSTER? WARUM WARUM Schluss mit der getrennten Behandlung von Daten und Prozessen. Lobster kommt aus der Integration und kann Integration. Nur dank dieser Erfahrung hat Lobster eine ganzheitliche, skalierbare Technologie-Plattform geschaffen. Und die ist einmalig!
Schluss mit der getrennten Behandlung von Daten und Prozessen. Lobster kommt aus der Integration und kann Integration. Nur dank dieser Erfahrung hat Lobster eine ganzheitliche, skalierbare Technologie-Plattform geschaffen. Und die ist einmalig!

CONNECTIVITY.

Gateway to the world of digital

For companies wanting to extend their technological lead, easy access to data in all of its forms is key. To this end, decision-makers should be looking to invest in a platform solution that connects their internal systems (EAI/ETL), external systems (EDI), cloud systems (APIs/hybrid integration), things (IoT) and machines (Industry 4.0) from outset and throughout. Lobster takes this very approach, ensuring that conventional EDI processes, e.g. processing delivery notes, have access to continuously updated information. Even during transport, the temperature, humidity and storage data, for example, is made available using sensors. Although integration projects initially only affect a portion of the bigger picture, eliminating all isolated endpoints and silos should be the ultimate strategic goal.

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DATA MANAGEMENT.

Trust in data

High data quality and data integrity are essential for managing a seamlessly interconnected ecosystem. So the data it generates can be trusted. This renders removing duplicates and defining update and access rights integral to data quality assurance, for example. In order to guarantee data integrity, dismantling data silos is key, avoiding different versions of identical data records and making sure up-to-date information isn’t overwritten with old data, for example. Traditionally, either analytical (OLAP) or transactional (OLTP) systems have been used to make this happen. But only a comprehensive solution integrating both systems allows for transactional data to be transferred in real time for data analysis so operational decisions can be based on the results of intelligent algorithms. Lobster walks exactly this line.

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INFORMATION FLOWS.

Control and traceability

The more different endpoints there are, the more complex dependencies become. However, integration platforms that only focus on data connectivity or data management lack a meaningful transaction concept which explicitly supports dependencies between individual data flows, persistence points and long-running processes. Similarly, in view of corporate requirements, it is imperative not to scrimp on detailed logging, debugging and monitoring options. For this reason, Lobster makes sure that information flows can be controlled and traced both internally and externally.

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INTERFACES/PORTALS.

People as part of the digital world

The first step of many digitalisation projects is designing a user interface. The goal is to integrate employees, customers and business partners into the world of digital - by way of providing status overviews, uploading documents or manually entering data. However, before the GUI design can add any value, all underlying processes and systems must be completely integrated ahead of time. Because developing applications without a suitable automation and integration strategy often spells long reaction times for users. However, if E2E digitalisation is a success, portals can modernise existing system landscapes without having to replace them. To the benefit of their users. Exactly as planned.

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PROCESS MODELLING

Processes without integration

Scared away by the considerable analysis necessary for BPM projects, many companies in recent years have turned to automation technologies such as RPA that also benefit from fast implementation. This technology, modelled on manual entry, is designed to perform individual tasks more efficiently. However, what many decision-makers forget is that stand-alone bots only make sense in certain set-ups and also escalate fragmentation. Furthermore, an architecture that contains breaks is extremely expensive, can be impossible to modify or scale and may ultimately hinder transformation. To optimise fragmented processes, companies should therefore consider replacing their client-based RPA technology with APIs and server-side integrations wherever possible (see Connectivity). It is of course right to start by automating individual tasks taking a step-by-step approach – but always within the context of E2E processes and with Digital Process Automation (DPA) as a scalable technology.

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PROCESS AUTOMATION.

Implementing a digital ecosystem

Without a comprehensive strategy, silos will continue to grow and gaps between the various front-end channels, back-end processes and the data itself will only get bigger. An iDPA platform, on the other hand, seamlessly connects people, business processes, systems and things, creating a digital, interconnected ecosystem. In this context, the term ecosystem may stand for a department, a company, an individual value chain or even entire industries. Using this integrative technology, Lobster is not only able to connect everyone or everything and to adapt flexibly to individually optimised processes. It also prevents costly and time-consuming duplication of effort. Now that’s added value for any company!

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WHY LOBSTER?

  • Completely compatible technological building blocks.
  • One single concept for IT security, monitoring and governance.
  • No more replacing but expanding and connecting existing systems.
  • Central user concept.
  • Scalable step-by-step implementation.

 

 

WATCH INSIGHTS BY FORRESTER
Gone are the days of dealing with data and processes as if they were separate entities! Lobster started with integration. It’s in our genes, it’s what we do. And now Lobster has used this considerable know-how to create a comprehensive and scalable technology platform. There’s nothing quite like it.