WHY DIGITALISATION?
Investing in innovation labs or start-ups is all well as good. But focussing on digitalising your core business and creating a coherent, digital ecosystem, through integration and automation? Now that’s a win-win for everyone. Because digital means:
1.
CUSTOMER SATISFACTION
Clients expect rapid responses – even if the processes involved span different systems or media. In other words: Your business needs access to consistently automated processes for flawless customer communications. There’s no two ways about it.
2.
EFFICIENCY
Machines are much better at dealing with routine tasks and long-running processes than humans. The reasons for this are manifold: Digital processes can easily run in tandem, are time-zone independent, less error-prone and allow for faster data processing.
3.
CUTTING COSTS
Outsourcing IT solutions and processes is yesterday’s news. Innovative digital technology building blocks can cut costs considerably. Not least thanks to the shorter distances. Be it physically or virtually.
4.
FLEXIBILITY + VERSATILITY
Being able to respond to the unexpected is key. Be it global crises and natural disasters. New competitors or different terms of business. A digital ecosystem is more flexible than any manual process ever could be.
5.
TRANSPARENCY
Manual data collection and process surveys are a thing of the past. With Lobster, all transaction data is available in real time. What’s more, combining this information with intelligent data analyses makes for reliable decision-making.