As a software provider for data integration, process automation and product information management, Lobster was perfectly positioned to help Thonet digitalise its product communication. The furniture manufacturer for the residential and public sectors wanted to take on the complex task of upgrading its product information management system. This was a particularly challenging task as the final solution had to accommodate numerous types of configuration and still be structured and customer-friendly whilst also shifting the catalogues and price lists creation process from manual to digital. Lobster_pim was the obvious choice, as it allows for catalogues and price lists to be designed and output automatically in six languages. It also integrates all data from the website, online store and Thonet’s price lists as well as establishing a uniform data model with the pCon.ui (OFML) 3D product configurator. In addition, Lobster_pim links up with Typo3, pCon.planner and Adobe IDD. Thonet was so happy with Lobster’s approach, the Lobster PIM team will continue to provide solution-oriented project management for all of the company’s future Lobster_pim projects as well.