Lobster was the obvious choice for optimising our workflows due to their holistic technological approach and the associated cost efficiencies.

Ralf Schauenburg,CEO, Servoprax

Servoprax believes in Lobster.

As a wholesaler for medical technology with three sites in Germany and 10,000 products filling 15,000sm of warehouse space, Servopax found that its complicated data structure and dated, inefficient product communication system was holding the company back.

To answer Servoprax’s needs, Lobster PIM suggested an enhanced central product communication system to create print documents, accommodate the firm’s ERP system and also link up with two different online shops. A central, agnostic database now streamlines the company’s EAI processes and also exports product information to all channels. Now it’s easy to create documents for print campaigns and content for the web shops thanks to _pim’s highly automated processes, which not only avoid errors but also save time and money. The integrated proprietary software also means the _pim system can work with ERP information that is updated in real time.

  • Medical technology wholesaler
  • 10,000 products, warehouse: 15,000 sq m
  • 3 locations in Germany
  • 180 employees
  • Outdated, inefficient product communication with complex data structures
  • Central PIM to be used for producing print documents, for the ERP system and for two different online shops
  • Integration of a central, agnostic database
  • Highly efficient, automated creation of all manner of content for print campaigns or the web shop
  • Integration of proprietary software to regularly update the PIM system with information from the ERP system


  • e-mail
  • http
  • FTP
  • MS SQL
  • MySQL
  • ERP
  • Alphaplan

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