Only change is constant
Pistor AG is Switzerland’s leading trading company for the bakery-confectionery-confectionery sector and a major wholesaler in the gastronomy sector. The Pistor Holding cooperative includes not only Pistor AG but also the consulting firm Proback AG and the commodities trading company Fairtrade SA. The group employs 484 people and supplies locations throughout Switzerland and has high-performance logistics.
The best value for money wins. Especially in the food industry, the purchase also determines the price. Those who can advertise special promotions with advertising materials at short notice, gain additional sales and new customers. However, this only succeeds if all product information is processed promptly and without errors. That’s why Pistor AG creates their brochures and catalogs with Lobster product information management software.