Lobster and Snowflake Power Connected Supply Chain Ecosystems Across Europe.
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Munich, Germany — 16 April 2026 — Lobster Data, a leading provider of data integration solutions for supply chain, today announced a strategic partnership with Snowflake, the AI Data Cloud company. The collaboration enables European manufacturers, retailers and logistics organisations to connect fragmented supply chain data – from trading partners, carriers and enterprise systems — with Snowflake’s AI Data Cloud, creating a foundation for intelligent, connected supply chain ecosystems.
The European supply chain management market is forecast to reach $27.6 billion by 2035, driven by accelerating demand for multi-party connectivity and AI-enabled decision-making across manufacturing, retail and logistics sectors, according to Market Research Future (November 2025). Yet organisations face a critical integration challenge: managing data flows across complex partner networks where suppliers, carriers, logistics providers and customers all operate on different systems and protocols. Over 80% of supply chain data lives outside an organisation’s core systems, yet most integration platforms focus exclusively on internal connectivity.
The Lobster-Snowflake partnership addresses this gap. Lobster’s data integration platform connects the entire supply chain ecosystem — from decades-old EDI standards and legacy AS400 systems to modern APIs, IoT sensors and AI connectivity — feeding continuous, reliable operational data into Snowflake’s AI Data Cloud. This architecture enables organisations to move beyond point-to-point integrations toward composable, scalable data ecosystems that support real-time visibility, intelligent automation and collaborative decision-making across supply chain partners.
For European businesses navigating digital transformation, the partnership delivers immediate value. Manufacturers can consolidate data from multi-ERP environments, supplier networks and production systems. Retailers gain unified visibility across inventory, logistics providers and e-commerce channels. Logistics organisations can orchestrate data flows across carriers, customs authorities and warehouse operators — all while maintaining the data sovereignty and compliance requirements critical to European markets.
“Supply chains don’t succeed in isolation — they succeed as connected ecosystems,” said Tim Srock, CEO of Lobster Data. “For too long, organisations have struggled to bridge the gap between operational data integration and enterprise analytics. This partnership removes that barrier. Lobster reaches the data that lives outside your four walls — across every trading partner, every format, every protocol — and delivers it reliably into Snowflake. What you get is an ecosystem architecture: operational data that’s continuously flowing, immediately actionable, and ready to power the intelligent supply chains Europe’s businesses are building.”
Bike24, a leading European online retailer for cycling equipment and accessories, demonstrates the value of combining Lobster’s multi-party integration capabilities with Snowflake’s AI Data Cloud. The company leverages Lobster to integrate data from suppliers and carriers into Snowflake, connecting critical processes including order management and invoicing. In addition, Bike24 connects internal systems such as SAP and its pricing tool to load inventory and pricing data into Snowflake.
By consolidating external supply chain data and enriching it with core ERP data via Lobster, Bike24 has created a unified, high-quality data foundation in Snowflake that enables financial reporting, drives operational optimization, and feeds AI models.
With Lobster and Snowflake, we have combined supplier and carrier data and internal systems into a single, unified data layer that powers optimization across the supply chain, enhances financial reporting, and unlocks new AI use cases.
The partnership strengthens both companies’ strategic positioning in the European enterprise market. For Snowflake, it extends the AI Data Cloud into operational supply chain use cases where real-time partner data is critical. For Lobster, it provides a scalable path for customers to move from tactical integration to strategic data architecture — connecting operational workflows with enterprise AI and analytics without replacing existing systems.
The collaboration supports key supply chain transformation initiatives across Europe, including e-invoicing compliance, CSRD sustainability reporting, multi-party supply chain visibility and AI-driven demand planning. By combining Lobster’s expertise in complex multi-party connectivity with Snowflake’s performance and scalability, the partnership enables organisations to build data foundations that grow with their ecosystem.
Lobster and Snowflake are jointly working with customers across manufacturing, retail and logistics sectors. The partnership includes co-development of integration patterns, joint go-to-market initiatives and ecosystem-building activities designed to help European businesses accelerate their supply chain digitisation strategies.
Lobster Data is the data integration platform built for multi-party supply chains. Trusted by more than 2,000 companies across manufacturing, logistics and retail, Lobster connects trading partners and systems — across EDI, APIs, legacy formats and modern cloud applications — without juggling tools. With 20+ years of supply chain integration expertise and purpose-built capabilities for partner collaboration, real-time monitoring and workflow automation, Lobster helps organisations keep their supply chain data flowing as requirements change. Available on-premises, in the cloud or hybrid, Lobster is headquartered in Tutzing, Germany.
For more information, visit www.lobster-world.com