Automotive
Driving Automotive Action. With Lobster.
Unlock the full potential of your automotive data with Lobster. Our powerful, customisable, no-code tech breaks down silos for data that’s as agile as any racing driver. No more outdated systems. It’s time for real-time insights that drive efficiency.








Why Choose Lobster for Automotive?
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Effortless Data Integration.
Seamlessly unite and visualise all your data by connecting your CRM, DMS, OEMs, and more. Say goodbye to silos and hello to high-quality insights in a customisable interface.
Legacy Systems,
Meet Your Match.
Tired of wrestling with outdated IT? Lobster connects your legacy systems with modern tech, so you can bring your tried-and-tested tools along for the ride – without the downtime and delays.
Future-Proof With
No-Code Agility.
Stay ahead of the curve by effortlessly navigating the shift toward EVs, complex supply chains, and custom manufacturing demands. It’s never been easier thanks to flexible no-code tech.
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Data Quality &
Security, Simplified.
Ensure all data is validated and compliant with automotive industry standards whilst safeguarding crucial information across production, dealerships, and after-sales channels.
Streamlined Process Automation.
Automate complex automotive processes. Unleash efficiencies by integrating AI-driven predictive maintenance to ensure seamless data flow across manufacturing and supply chain stages.
Scalable Solutions
on a Budget.
Scale in sync with your production cycles, from model launches to market shifts, keeping your operations agile and affordable as the automotive landscape evolves.
Did You Know?
We outperform our competitors across a variety of key performance metrics.
See How ALCAR Wheels Created Their Own Customer Portal.
ALCAR, an international steel and alloy wheel business, was struggling with insufficient system integration, rapidly evolving market requirements, and fragmented in-house solutions. Since introducing Lobster’s Data Platform, they haven’t looked back.
Get Ahead of the Game.
Use your data to drive innovation. Track processes in real-time. Unlock circular success with sustainable practices.
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Lobster in Action.
Effortlessly optimise workflows and harness automotive data with our user-friendly features.
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Cruise Ahead With Real-Time Insights.
Unlock a 360-degree view of your automotive operations with real-time data monitoring. Use custom dashboards and track key metrics like delivery times, production costs, and inventory levels, empowering managers to swiftly address deviations and make informed, data-driven decisions at every level.

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Analytics That Deliver.
Lobster’s data insights put you in the driving seat. Crunch historical data analyses and current data, so you’re always prepared – prevent disruptions and plan countermeasures before they impact your operations.
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Automated Comms.
For Automotive Action.
Optimise your operations with EDI and API-based interfaces that enable automated, error-free communication between systems and partners. Orders, invoices, and shipping notifications are processed and executed routinely – keeping your business cruising smoothly.

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In the Driving Seat With IoT Integration.
Rapidly connect and process all data from your fleet or your assembly lines with edge computing, ensuring your vehicle production or sales network remains agile and efficient. Optimise machine parameters, monitor maintenance, and automate quality inspections with AI & big data to enhance overall operational performance.
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Accessible. Anytime. Anywhere.
Stay connected on the go with Lobster’s responsive design, perfect for any screen size. Get real-time updates from your phone or tablet, keeping you in control whether you’re in the driver’s seat or in the office.

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Automotive Leaders Trust Lobster.
From slashing personnel needs by 80% to accelerating development lead times by 60%, our Customer Stories showcase the significant success our clients have achieved with our solutions.
Nic. Christiansen Group.
Nic. Christiansen Group, a leading name in the automotive industry, saved 80% on their development and server costs with Lobster by driving their digital transformation to future-proof their business operations and integration processes.
Point S.
Point S, Germany’s leading supplier of tyres, wheels, and car services, chose Lobster to integrate 500+ service centres in order to automate manual processes and improve response times.
ALCAR Wheels.
ALCAR, an international steel and alloy wheel business, introduced Lobster’s centralised, automated, and user-friendly Data Platform to enhance operational efficiency with the help of a dedicated customer portal.
Automotive Use Cases Customers Rely On.
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EDI Management.
Our EDI capabilities streamline communication, guaranteeing timely, smooth workflows that cut costs along the value chain and keep your production lines running seamlessly. Leverage OFTP (Odette File Transfer Protocol) to unlock secure and reliable transmission of large data volumes – essential for effective JIT and JIS processes.
Supply Chain Management.
Easy-to-build, real-time dashboards bring together data from 100s of partners in one digital supply chain. Think automated reports, e-learning opportunities and real-time track and trace data. Receive ASNs via DESADV or similar formats. You could even optimise route planning based on petrol station prices. Because when you can see everything, you can fix anything.
Data Governance.
Achieve and maintain high-quality standards with our Quality Management (QM) features to comply with standards such as ISO/TS 16949. Lobster supports EDI formats like VDA 4984 to efficiently report and track quality issues, ensuring your products meet the highest quality benchmarks throughout your supply chain.
ESG.
Harness your data to reduce emissions, optimise routes, and embrace sustainability while improving your bottom line. Pivot quickly with real-time alerts and customisable capabilities to meet regulations and drive innovative circular economy initiatives. Empower your team, boost accountability, and rev up your commitment to a greener future.
Good Questions, Already Answered.
How much does Lobster tech cost?
Our pricing is tailored to your specific needs but is always fair. Please contact our Sales Team for a custom quote.
What types of systems can Lobster integrate with?
Not only does our software offer preconfigured connectors for your favourite partners, but we can also integrate dedicated APIs to ensure your entire IT ecosystem is connected.
How does Lobster ensure data security?
Protecting the sensitive information that flows through our systems is our top priority. With great data comes great responsibility, and thanks to our ISO 27001 Information Security and ISO 27018 Cloud Data Protection certifications, we ensure your data is as safe as it is powerful.
How does Lobster handle real-time data processing?
Our solution supports high-frequency data processing using protocols like MQTT and Apache Kafka, enabling you to manage thousands of messages per second and keep your operations running smoothly.
Is Lobster scalable for growing businesses?
Yes! Our architecture is designed for scalability, supporting container-based deployment models and microservices, which allows you to easily scale during peak loads and adapt to your business growth.