Lobster PIM – a powerful PIM for Beckhoff Automation
Beckhoff Automation implements open automation systems based on PC-based control technology. The product range includes the main areas of industrial PC, fieldbus components, drive technology and automation software.
The crossmedia publishing system is designed for efficient, database-driven catalog production and data delivery. It offers a high degree of automation without being in any way in the way of creative layouts. With the InDesign plug-in IQuest.comet of Plant II, there is a bidirectional connection between Adobe InDesign and the data source Lobster PIM. Catalog production can be decentralized over the Internet using the standard SOAP protocol. At the beginning of 2007, Beckhoff began to record the product data with the input concept. This manual step became necessary because all the marketing information was in the DTP documents. The catalog and internet projects for our 20 subsidiaries could only be managed in the long term – for the different language variants – with a database-based solution.