12 March 2026 | Van Nelle Fabriek, Rotterdam
Data Hero Summit X. Ready for AI-Ready Supply Chains?
Discover how AI truly delivers in supply chains at Summit X.
- A data-first AI roadmap. Don’t become one of the 95% of AI pilots that never scale.
- Workshops using your business cases. Get actionable solutions.
Real Paper-to-Digital strategies. Supercharge digitisation.
AI Won’t Fix Your Supply Chain. But the Right Data Will.
MIT’s latest warning is clear – 95% of AI fail. Why? Not because of a lack of innovation, but because the clean, connected data isn’t there. That’s where Summit X comes in. Be in the room when it happens.
The Summit X series continues:
Here's what's next.
From groundbreaking keynotes to hands-on sessions, these are the insights, connections, and innovations you won’t want to miss.
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Hands-on AI. No Hype.
From integration to intelligence – see how industry leaders are connecting systems, processes, and people to build AI-ready supply chains.
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Executive Insights From Thought Leaders.
Hear first-hand from seasoned executives and board members of top-tier companies as they share their take on the current economic landscape and what lies ahead.
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Breakout Sessions for the Supply Chain.
Learn actionable AI insights and practical strategies for digitising supply chain processes, featuring customer journeys, partner collaborations, and integration best practices.
Connect With Innovators. Register for Summit X.
Participants
Participants from all industries.
Stages
Stages covering key industry topics
Speakers
Influential guest speakers.
Data Hero Summit X Rotterdam I 12.03.2026
Where Industrial Vision Meets Data-Driven Innovation. The Van Nelle Fabriek.
With its iconic glass, steel, and concrete design, this former coffee and tobacco factory floods every space with natural light, fuelling open thinking and fresh ideas.
An Iconic Location.
UNESCO World Heritage Site and located in the heart of Rotterdam, Van Nelle Fabriek is the perfect stage for data-driven pioneers to shape the future of supply chains.
Inside the Experience.
Join hands-on sessions, immersive experiences, and strategy deep dives that show how to make AI work in real supply chains.
Your Map to What’s Next.
From the Supply Chain Experience to the Product Zone, Networking Area and Partner Hub — the floor plan is your guide to a full day of discovery.
Our Speaker Line-up.
We’re bringing together top international experts to share insights on geopolitics, digitalisation, data integration, supply chain, sustainability & more.
The Data Hero Summit X Agenda.
From main stage keynotes to focused supply chain masterclasses and hands-on sessions – the Data Hero Summit X agenda is packed with insights, innovation, and inspiration.
09:15 - 09:25
10
min
Welcome to the Lobster Data Hero Summit – the only people-centric data conference with real-world solutions to concrete industry challenges. Join Claudia and Tim as they set the stage for an inspiring day of inspiration, innovation, and meaningful connections.
09:25 - 10:00
35
min
In today’s interconnected world, businesses are facing unprecedented geopolitical upheaval. We have entered a new era of deglobalisation where ongoing trade and technology barriers are restructuring the global economic order. We are seeing a decoupling of the digital economy, the Transatlantic alliance is fracturing, and global supply chains are coming apart at the seams. Governments […]
10:00 - 10:45
45
min
Geopolitical shifts, digital transformation, and sustainability challenges are reshaping the environment in which organisations operate. This expert panel provides a comprehensive analysis of the political, economic, and societal forces influencing decision-making today. Key topics include the role of AI, evolving regulations, supply chain resilience, and the increasing importance of connectivity and data integration.
10:45 - 11:15
Coffee-Break
11:15 - 12:25
70
min
In an era of economic, societal, and political uncertainty, companies face mounting pressure to stay agile and competitive. Many struggle with data silos, inefficient collaboration, a lack of actionable insights, and increasing compliance demands – all of which hinder growth and innovation. In this keynote, Tim will break down the real-world challenges companies are facing […]
12:25 - 13:45
Lunch Break: Refuel & Connect
13:45 - 16:30
165
min
While the main stage takes a break, the event continues across four parallel breakout sessions, offering deep dives into key topics. The exhibition area will remain open, offering the perfect opportunity to connect with our partners, attend prescheduled 1-on-1 sessions with data experts, and discover the Lobster Data World.
16:30 - 17:00
30
min
Standing in the ruins of the worst storm in Everest history, how do you regroup, refocus and begin the climb again against all odds? Scaling the world’s highest peak demands more than just physical strength – it requires teamwork, resilience, and decisive leadership under extreme pressure. Cathy O’Dowd, the first woman to summit Mount Everest […]
17:00 - 17:30
30
min
From shifting geopolitical alliances to the pressures of digital transformation and sustainable operations – in a world defined by complexity, leadership must be anchored in clarity. In this closing session, DAX veterans Dr. Thomas Enders and Jim Hagemann Snabe reflect on the key economic, political, and technological forces set to shape global business in the […]
17:30 - 17:40
10
min
As the Data Hero Summit draws to a close, we reflect on a day defined by shared ideas, meaningful connections, and the power of collective action. This closing speech highlights the importance of community in solving today’s toughest challenges.
17:40 - 21:00
200
min
Wrap up an inspiring day with relaxed networking, tasty snacks, and refreshing drinks. Join fellow guests, speakers, and Partners for informal conversations and new connections in a laid-back atmosphere – because some of the best ideas happen after hours.
13:45 - 14:15
30
min
In this session, Frank Glienke, Senior Corporate Logistics Manager at Lindt & Sprüngli will share how the company has significantly enhanced transparency and control across its international supply chain. By integrating CO₂ tracking, empowering teams and enabling real-time access to shipment conditions and locations, Lindt & Sprüngli has successfully built a robust track & trace […]
14:15 - 14:45
30
min
Discover how METRO.digital is streamlining invoice processing across 21 countries and handling over 30 million invoices annually. Faced with varying legal requirements and evolving VAT models, METRO.digital built a centralised, scalable e-invoicing framework that balances global standardisation with local compliance. Flexible middleware, hybrid integrations, and multi-format support are key features that connect suppliers, systems, and […]
14:45 - 15:15
30
min
In the fast-moving world of retail, seamless data integration is essential for efficiency and competitiveness. This panel brings together industry leaders to share how their businesses are approaching integration. From global inbound logistics management – including supplier portals, shipment tracking, delivery planning, and CO₂ reporting – to building a fully customised platform, this panel delivers […]
13:45 - 14:15
30
min
In this session, we shine a light on two leading manufacturing companies in the steel industry – Krone and Damstahl – to discover how they are overcoming key data integration challenges. Through their real-world use cases, Maximilian and Emil explore solutions to common connectivity issues in manufacturing, including IoT integration for machine learning, supplier connectivity, […]
14:45 - 15:15
30
min
As pressure mounts on companies to decarbonise their operations, accurate CO2 tracking across transport and logistics is becoming a strategic imperative. This session introduces CarbonCare, a tool designed to calculate emissions across complex supply chains. With expert insights from Lufthansa Industry Solutions and Lobster, we’ll explore how companies are not only measuring emissions but also […]
14:15 - 14:45
30
min
Join leaders from Bosch, Daimler Trucks, Alliance Automotive, and MHP – A Porsche Company as they explore how data and connectivity are transforming the automotive supply chain. From real-time logistics and telematics to API-driven ecosystems and software-defined vehicles, this panel reveals how industry pioneers are unlocking value through collaboration and innovation across the value chain.
15:15 - 16:00
45
min
In today’s fast-moving, tech-driven world, supply chains are no longer just about moving goods – they’re about moving data. Join us as we dive into the real-life transformation of a traditional manufacturing environment into a connected, intelligent supply chain. Discover how SCOPTIS used Lobster tools to tackle real-world challenges, bringing visibility, speed, and simplicity to […]
13:45 - 14:15
30
min
In a world of shifting trade routes and growing uncertainty, visibility is everything. This panel brings together leaders from Hapag-Lloyd, COOP, and Project44 to explore how real-time data, IoT integration, and smart platforms are transforming supply chains. From global procurement to last-mile insights, discover how companies are using live information to boost resilience, respond faster, […]
14:15 - 14:45
30
min
How can large industrial organisations transform complex legacy structures into agile, data-driven processes? In this session, thyssenkrupp shares its approach to digitalising business operations – from integrating fragmented systems to unlocking the full value of data. Learn how strategic digitalisation efforts can be harnessed to standardise workflows, enhance transparency, and lay the foundation for smarter […]
14:45 - 15:15
30
min
Join Rik Bos as he showcases how businesses are streamlining supplier and logistics integration to stay competitive in a digital-first world. In a sequence of live demos, Rik will unpick how pre-configured connections, automated workflows, and real-time data exchange can impact all areas – by accelerating onboarding, unlocking end-to-end visibility, and reducing complexity.
15:15 - 15:45
30
min
From capacity crunches to time-critical demands, air freight is under more pressure than ever. In this panel, experts from Condor and Sovereign Speed take the stage to explore the rapidly evolving world of air cargo. What are the key operational and regulatory challenges shaping the industry today? How can greater connectivity, real-time data, and flexible […]
13:45 - 14:05
20
min
AI is no longer a distant peak but a critical part of the supply chain landscape, transforming everything from retail shelves and factory floors to global logistics. Kicking off our Intelligence Stage, Michael Hanisch will provide a “State of AI” in supply chain, drawing on deep insights from Amazon’s own operations and leading AWS customers. […]
14:05 - 14:25
20
min
Dr. Jan Kunkler takes us on an insightful journey through the practical realities of supply chain intelligence, showing how the right data foundation is essential to creating powerful intelligence solutions within a connected ecosystem. This keynote cuts through the hype to reveal how logistics companies are leveraging partner expertise at every level of the supply […]
14:25 - 14:45
20
min
One Thousand GmbH showcases how the Lobster Intelligence Ecosystem drives manufacturing intelligence and improves customer satisfaction. Drawing on their work with valve manufacturer Herose, Dr. Tobias Leippbrand and Fabian Bergmann will demonstrate how AI extracts vital data from technical documents and quality certificates for easy customer access. Discover how Lobster makes archives searchable and integrates […]
Everyone talks about AI. Few make It work.
Wherever you sit in the supply chain – if you’re ready to cut through the hype and make AI work for you, this is your event.
The Must-Attend Event for Supply Chain & IT.
Where logistics strategy meets digital execution – and AI-ready supply chains take shape.
For Supply Chain Leaders.
See how industry leaders are using AI to turn data into real-world advantage. Learn from customer success stories and discover how connected, intelligent operations drive growth and resilience.
Top Reasons to Attend:
- Gain C-level insights into AI-driven transformation.
- Explore how data, automation, & orchestration enable faster decisions.
- Network with peers shaping tomorrow’s supply chains.
For IT & Digitalisation Experts.
Get hands-on with modern integration and orchestration tech that connects fragmented systems and streamlines operations. Learn how to digitise processes without replacing your existing stack.
Top Reasons to Attend:
- Test-drive Lobster solutions and integration best practices.
- Join deep dives on interoperability and low-code data orchestration.
- Learn how to build a scalable, future-proof foundation for AI.
Your Questions, Already Answered.
When & where will the Lobster Data Hero Summit X take place?
The Lobster Data Hero Summit X 2026 will be held at the Van Nelle Fabriek in Rotterdam on 12 March 2026. The event runs from 9:30am to 4:30pm, followed by some networking with drinks and snacks. Doors open at 8:30am, so arrive early and get settled for a day of insights.
What language is the event in?
To ensure inclusivity, the event will be primarily held in English.
Who should attend the event?
The Lobster Data Hero Summit X is a must-attend event for professionals involved in data management, integration, and logistics. Whether you’re a data strategist, a supply chain expert, or an IT professional, this event will provide you with insights, practical solutions, and the opportunity to network with peers, experts, and thought leaders in the data and logistics industry.
Will the content be available online?
After the event, we’ll upload key session recordings and highlights to our website, but the full agenda, exclusive insights, and networking opportunities are only available live at the event.
How do I get there?
The Van Nelle Fabriek is just 10 minutes from Rotterdam Central Station by taxi or public transport.
Take bus 38 (direction Schiedam) and get off at Beukelsbrug — from there it’s a 5-minute walk.
If you’re driving, parking is available on-site. For international guests, the venue is around 45 minutes by train from Schiphol Airport.
Are there hotels nearby?
Yes! There are several great hotels within 10-15 minutes of the venue.
We recommend staying near Rotterdam Central Station for easy access by taxi or public transport. If you’re coming from further afield, we can recommend the following hotels: Van der Valk Hotel, Mariott Rotterdam, The James Hotel.
Can I bring a colleague?
Yes, you are welcome to invite your colleagues to the event! For accreditation, simply forward your personal invitation and/or ask them to register via the event website.
Will food and drinks be served during the event?
Yes, we will provide catering throughout the day, including snacks, lunch, and drinks. After the event, we will also offer some snacks and drinks.
Is the event accessible for people with disabilities?
Yes, the Van Nelle Fabriek is fully accessible for people with disabilities. If you need any specific assistance or have any questions regarding accessibility, please let us know via events@lobster-world.com.
How do I stay in the Lobster loop?
You can stay updated on all event news, schedules, and announcements by following us on our social media channels. Updates will also be sent via email to all registered participants.
Can I attend the event virtually?
While we recognise the convenience of virtual participation, the Lobster Data Hero Summit X is built around our vision of connecting people and data and is therefore designed to foster real-world connections.
To fully experience the dynamic sessions, hands-on interactions, and exclusive networking opportunities, we encourage you to join us in Rotterdam where Data Heroes come together in person.
Are there any sponsorship or partnership opportunities for the event?
If you are interested in sponsoring the event or exploring partnership opportunities, please contact our Partner Team via events@lobster-world.com for more details.
What happens if I can’t attend after registering?
If you are unable to attend the event after registering, please inform us as soon as possible via events@lobster-world.com. We understand that plans change, and we will assist you with the next steps.