Key takeaways.
Since working with Lobster, Schleich, enabled automated, near real-time data synchronization across systems.
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Rashu Singla
“It runs in the background; silently and seamlessly connecting our systems and transforming our data into useful pieces of information. And we haven’t even scratched the surface. There are so many more systems to connect, so much more data to correct, and so much more automation we can build upon.”
Challenges.
Before implementing Lobster, Schleich faced significant integration and data management challenges – particularly around SAP-centric data flows.
Disconnected systems.
Multiple source systems operated independently with no native integration options.
High manual effort.
Data synchronization relied heavily on manual copying, exporting, and updating.
Error-prone processes.
Manual intervention led to high error rates, missed updates, and dependency on employee availability.
Outcome.
Lobster delivered rapid time-to-value and laid the foundation for a scalable integration strategy.
Faster data transfer.
Improved productivity.
Teams focus on data quality and usage instead of manual data handling.
Best Outcome
Approach.
Schleich chose Lobster Data Platform to establish an interconnected, automated, and scalable integration landscape.
Step 1
Onboarding & implementation
Schleich’s onboarding with Lobster was rapid, using a fully managed SaaS/PaaS setup. Lobster handled hosting, integration, and configuration, enabling the first systems (ERP & SaaS) to go live quickly. Large volumes of product and inspection data were transferred within 24 hours, delivering immediate value.
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Step 2
Training & user autonomy
Schleich received focused admin training to understand and navigate the platform while Lobster experts continued to manage the technical integrations. This gave teams confidence in their data flows and allowed users to focus on business outcomes rather than system maintenance.
Technical Set-up: SAP integration.
Schleich uses Lobster Data Platform as a central integration hub connecting SAP and multiple downstream systems. SAP acts as a primary source, with Lobster enabling the distribution of structured datasets to various receiving applications through scalable, reusable integrations. The platform handles data consolidation, transformation, and automated transfer of large volumes of product, image, and quality-related data. Today, the setup supports around 15–16 connected systems and over 100 integrations, operating reliably in a fully managed Lobster environment.
See Schleich's Solution Architecture with Lobster in Action.
How Schleich, enabled automated, near real-time data synchronization across systems.
Lower Costs.
Faster Processes.
Enhanced Efficiency.
Ready to take your business to the next level?
Let’s connect and map out our path to success – together.
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What's next.
With a stable and scalable integration foundation in place, Schleich is now shifting its focus toward broader automation, higher data visibility, and faster time-to-market for new use cases.
Future Challenges
Connecting additional systems, improving data quality, and expanding automation across more use cases.
Lobster's role
Acting as the central integration backbone, enabling scalable automation and continuous data synchronization.
About Schleich.
Schleich GmbH is a leading global toy manufacturer specializing in high-quality, hand-painted figurines and themed playsets that spark imagination and storytelling in children worldwide. The company has grown into one of Germany’s largest toy brands with products sold in over 60 countries and through more than 40,000 sales outlets globally.
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