Press Release
Digital Data Ecosystem Meets Real-Time Visibility Across the End-to-End Supply Chain.
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Press Release
Lobster, a software development company dedicated to connecting people and data for a better future, and project44, the leader in supply chain visibility, today announced a strategic partnership that will redefine supply chain execution and transparency. This innovative collaboration, born from successful joint projects in the automotive and consumer goods sectors, merges project44’s unrivalled global supply data aggregation with Lobster’s dynamic Data World—a holistic platform delivering a 360° data view designed to empower teams and break down silos.
Lobster’s digital ecosystem provides a best-in-class offering for order management, inbound logistics, and spare parts logistics, facilitating accelerated project implementation and rapid return on investment. By leveraging its plug-and-play connectivity, Lobster’s platform ensures a seamless onboarding experience for freight forwarders, carriers, and logistics service providers. Further enhancing its offering, the collaboration lays the groundwork for AI-driven solutions that anticipate issues before they impact operations, ensuring smarter routing decisions and elevated supply chain velocity.
Establishing a robust data foundation is at the heart of this partnership. Our platform’s seamless connectivity, combined with project44’s extensive real-time insights, enables our joint customers to enhance on-time delivery, optimise inventory and drive significant operational efficiencies.
Each of our unique capabilities is highly complementary. This partnership with Lobster strengthens our shared commitment to delivering maximum customer value through end-to-end transparency and automation.
The strategic alliance is further celebrated as project44 will be attending the Lobster Data Hero Summit as a sponsor on 14 May 2025 at Showpalast in Munich. This event will showcase cutting-edge integrations and highlight best practices that empower companies to navigate the complexities of modern logistics.
Project44 is on a mission to make supply chains work. project44’s Movement AI platform enables shippers, LSPs and carriers across the globe to reduce costs, optimize operations, deliver an exceptional customer experience and drive greater resiliency and sustainability. Having built the industry’s largest and most connected ecosystem, project44 provides visibility into over 1 billion shipments annually for over 1,000 of the world’s leading brands within manufacturing, automotive, retail, life sciences, food & beverage, CPG, and oil, chemical & gas.
Lobster Lobster is a software development company dedicated to connecting people and data for a better future. The Lobster Data World is a global data ecosystem that provides a 360° data view and empowers teams to solve challenges effectively.The Lobster Data Platform eliminates complexity by enabling real-time integration, intelligent automation, and built-in quality control, while the Lobster Data Network breaks down silos and fosters secure collaboration across complex supply chains. For industry-specific needs, Lobster Data Products offer ready-to-use solutions that accelerate impact.
With a presence in DACH, the UK, France, Scandinavia, and the Benelux – serving over 2,000 customers globally – Lobster enables companies to unlock the full potential of their data and stay agile in a rapidly evolving digital world.