Deichmann. The Perfect Pair: Shoes and Seamless Data Integration.

Key Takeaways.

Deichmann, Europe’s largest footwear retailer, faced challenges in managing complex data exchange with international partners. Lobster helped streamline these processes with user-friendly, fast, and flexible software.

100 +

global partners connected

90 %

time savings

1

click to program all interfaces

"We chose Lobster because the mapping is so transparent and easy to use. It’s really true that what you see is what you get."

Torsten Frantz

Deichmann

Software Development Project Lead

Challenges.

Deichmann faced several challenges in managing its complex global operations, particularly in maintaining efficient data exchange across its various systems and partners.

Complex International Data Handling.

With partners spread across the globe, managing different data formats and international trade practices became cumbersome, causing inefficiencies.

Slow External Service Providers.

Relying on external providers for interface changes led to long delays, sometimes taking up to five weeks.

Unreliable Communication Processes.

Dealing with multiple data formats across logistics and supply chains made communication processes convoluted.

Outcome.

With Lobster, Deichmann has completely transformed its data exchange operations:

Faster Interface Adjustments.

Deichmann can now handle changes internally in just three days.

Enhanced Flexibility.

Partners are onboarded quickly, ensuring smooth operations within two weeks of contract signing.

Increased Efficiency.

The system enables Deichmann to automate transport requests and manage order status updates across departments.

Best Outcome.

Deichmann’s reliance on external providers has decreased, improving operational speed and flexibility whilst cutting costs.

Approach.

Lobster was fully embedded in Deichmann’s operations in just two steps.

Step 1

Implementation & Onboarding.

Lobster was implemented quickly and efficiently to streamline Deichmann’s complex data exchange needs. A wide variety of formats and processes from international partners were integrated in less than a month.

Step 2

Training & User Autonomy.

Thanks to the platform’s user-friendly design, Deichmann’s internal IT team quickly learned how to manage the system themselves. Tasks that previously required input from external service providers and lasted 4-5 weeks are now processed in-house in just 3 days.

Technical Set-Up.

Deichmann uses Lobster as a central communications gateway, enabling rapid and secure data exchange. The software connects to various internal systems like SAP and external partners using protocols such as SSH and AS2, ensuring data is seamlessly converted and transmitted. The clear differentiation between technical process and content management ensures format changes don’t impact underlying information.

Lower Costs.
Faster Processes.
Enhanced Efficiency.

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What’s next.

As Deichmann continues to grow globally, future challenges include managing increasingly complex data flows. Lobster will continue to help Deichmann navigate future challenges.

Future Challenges.

As Deichmann expands its international operations, the complexity of managing new partners and diverse data formats will increase, requiring enhanced scalability and flexibility.

Lobster’s Role.

 Lobster will continue to play a critical role in ensuring that data exchange processes remain fast, secure, and adaptable, helping Deichmann expand seamlessly across all regions and platforms.

About Deichmann

Deichmann is the largest footwear retailer in Europe, operating over 4,300 stores in 31 countries. It sells 160 million pairs of shoes globally and employs more than 42,000 people. With operations spanning various countries, smooth data exchange across suppliers and partners is crucial to its business.

Headquarter: Essen, Germany
Turnover: € 8.7 billion
Employees: 42,420
Customer since: 2013