Lobster, a software development company dedicated to connecting people and data for a better future, and project44, the leader in supply chain visibility, today announced a strategic partnership that will redefine supply chain execution and transparency. This innovative collaboration, born from successful joint projects in the automotive and consumer goods sectors, merges project44’s unrivalled global supply data aggregation with Lobster’s dynamic Data World—a holistic platform delivering a 360° data view designed to empower teams and break down silos.

Lobster’s digital ecosystem provides a best-in-class offering for order management, inbound logistics, and spare parts logistics, facilitating accelerated project implementation and rapid return on investment. By leveraging its plug-and-play connectivity, Lobster’s platform ensures a seamless onboarding experience for freight forwarders, carriers, and logistics service providers. Further enhancing its offering, the collaboration lays the groundwork for AI-driven solutions that anticipate issues before they impact operations, ensuring smarter routing decisions and elevated supply chain velocity.

“Establishing a robust data foundation is at the heart of this partnership,” said Niko Hossain, Managing Director at Lobster. “Our platform’s seamless connectivity, combined with project44’s extensive real-time insights, enables our joint customers to enhance on-time delivery, optimise inventory and drive significant operational efficiencies.”

Dominic Erdtmann, Regional Vice President DACH at project44, added, “Each of our unique capabilities is highly complementary. This partnership with Lobster strengthens our shared commitment to delivering maximum customer value through end-to-end transparency and automation.”

The strategic alliance is further celebrated as project44 will be attending the Lobster Data Hero Summit as a sponsor on 14 May 2025 at Showpalast in Munich. This event will showcase cutting-edge integrations and highlight best practices that empower companies to navigate the complexities of modern logistics.