Omnichannel Integration
Drive Sales. With Omnichannel Integration.
Lobster puts the “omni” in omnichannel retail. We unify your systems, from inventory to CRM, so you can focus on driving sales, not fighting with fragmented data. With Lobster, your data flows seamlessly through your systems, powering insights that keep your customers coming back.








The Value-Add of Omnichannel Integration With Lobster.
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Boost Your Bottom Line.
With Better Inventory Management.
Balance your inventory by optimising in-store stock levels across all sites and improving demand forecasting. Avoid overstock and out-of-stock situations, while accelerating time-to-market for new goods and campaigns, whilst staying responsive to customer needs.

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Drive Sales.
With Data-Driven Decisions.
Unlock the power of cross-channel performance analyses, customer journey tracking, and sales insights to gain a clear view of trends, bestsellers, and revenue opportunities. Then optimise your channels, target your efforts effectively, and boost sales. Easily.
The Value-Add of Integrating Legacy Systems With Lobster.
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Perfect the Customer Journey.
With Consistent Data.
Create a seamless shopping experience across all touchpoints by keeping product information, pricing, and availability consistent. This smooth flow boosts customer satisfaction and builds consistent brand loyalty.

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Focus On What Really Matters.
With Smart Automation.
Automate key processes like inventory updates, order processing, and customer notifications to eliminate manual entries and cut down on costly errors. Enjoy the benefits of more accurate stock levels, smoother workflows, and lower operational costs.
Get Started With Lobster Today.
Unlock the full potential of your sales channels and provide an exceptional customer experience. Contact us to learn how omnichannel integration with Lobster can transform your business.
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Seamless Integrations With All Your Favourite Tools.
With over 90 connectors, our platform connects your entire ecosystem.












Facts & Figures.
The Lobster Data Platform as an effective omnichannel integration tool.
Trusted by Over 2,000 Customers.
Our Customer Stories showcase real-world successes and measurable KPIs made possible with our no-code technology. See how customers are achieving remarkable results, including up to 99% time savings.
Deichmann.
Deichmann, Europe’s largest footwear retailer, was struggling with complex international data processes . Lobster helped streamline these workflows with user-friendly, fast, and flexible software, boosting efficiency by 90%.
Gartner KG.
Gartner KG has been using Lobster to implement its no-code interfaces for over 15 years. Once its ERP, TMS, WMS, and other applications were connected, there was no stopping Austria’s largest transport company.
WMF.
WMF, a provider of household and hospitality products, faced significant challenges with managing monthly data peaks. Lobster automated and simplified the process, boosting efficiency by 99%.
IT Modernisation.
The Ultimate Guide.
If you’re searching for straightforward solutions to IT architecture challenges, look no further. Download our IT Modernisation Guide and discover how to transform your systems today.
6 Good Reasons for Omnichannel Integration With Lobster.
Our tools are built with non-tech teams in mind, offering intuitive no-code, drag-and-drop functionality. With proven templates and dependable workflows, so anyone can get started, no matter their skillset.
No Code.
No Problem.
Lobster integrates, automates, visualises, and manages your data with one single solution. Stop juggling countless tools and set your IT landscape up for success.
All Channels.
Covered.
Seamlessly sync your e-commerce, physical stores, social media, and mobile apps for a seamless presence. With integrated POS and centralised customer data, a consistent experience is just a click away.
In-Depth Information.
In an Instant.
Keep your business in sync with unified product data, real-time inventory tracking, and harmonised pricing. Gain a complete view of customer interactions to build stronger relationships with a single system.
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Create Custom
Experiences.
Analyse purchasing patterns without relying on IT. Use automated reports to perfect your marketing campaigns and personalise your offerings across all channels to increase customer loyalty.
Stay Ahead
of the Game.
Build real-time dashboards for immediate insights. No more delays, it’s time to take real-time action based on up-to-the-minute performance, keeping you one step ahead of the competition.
Seamless Scalability.
Sorted.
Scale effortlessly with a solution that grows with you. Our innovative approach enables quick adaptations, while seamless integrations keep new channels and technologies within easy reach.




Best-in-Class Solutions.
Customers love Lobster – and the proof is in the rankings. G2 reports consistently rate us as a top performer.
See How Edeka Max Lüning Streamlined Their Experience With Lobster.
Edeka Max Lüning, a leading food wholesaler, shares how Lobster streamlined their operations – replacing fragmented in-house tools, simplifying data integration, and enabling custom interfaces for greater flexibility.
Our Customers' KPIs Speak Volumes.
Here are just some of the notable successes they’ve achieved.
Omnichannel Integration in 3 Easy Steps.
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Get in Touch.
Tell us what you need. Together, we’ll find the right integration approach for you.
Choose Lobster.
Request a custom quote. Just wait until you see our transparent pricing and robust software solutions.
Join the Revolution.
Whether you’re into DIY or you’d like a helping hand from our support – prepare to be wowed by how easy integration can be.
Numbers Speak Louder Than Words. The Lobster Data World Simply Adds Up.
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More Data Processed Daily.
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Cost Savings.
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Faster Time to Market.
Let's Talk.
So Much More Than Omnichannel Integration.
Discover how the Lobster Data World goes beyond omnichannel integration.
Harness Your Data.
With the Data Platform.
Once your channels are integrated, it’s time to take full control of your data. Our Data Platform comes with everything you could need to create forecasts, analyses, and automated processes.
Streamline Your
Supplier Relationships.
Unlock collaborative planning, forecasting, and replenishment, and see how easy supplier relationship management can be. Think rapid onboarding, performance monitoring, and real-time data exchange.
Break Down Data Silos.
With Legacy Integration.
No matter where your data resides, Lobster will help you connect and combine it. Say goodbye to disparate, disjointed data and hello to transparent information flow that fosters success.
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Good Questions, Already Answered.
What is omnichannel integration?
Omnichannel integration is the process of unifying all sales and communication channels to provide a seamless customer experience. It ensures consistent data, synchronised processes, and a unified approach across online and offline touchpoints.
How does Lobster's solution differ from others?
Lobster offers a unique combination of a proven data platform, quick implementation with preconfigured connectors, high flexibility through a no-code approach, and local expertise. Our solution is scalable and tailored to your specific needs.
Do I need programming skills to use the platform?
No, our platform is designed with a no-code approach. You can customise workflows and processes without any programming knowledge.
Is Lobster's solution scalable?
Yes, our solution is designed to grow with your business. You can easily integrate new channels and adapt to changing business requirements.
How long does it take to implement the solution?
Implementation time varies depending on your specific needs, but our preconfigured connectors and modular approach ensure a quick and efficient setup.
Do you offer support during and after implementation?
Yes, we provide comprehensive support during implementation and ongoing assistance to ensure smooth operation.
How does Lobster ensure data security and compliance?
Our platform adheres to modern security standards and complies with relevant data protection regulations. Your data is securely managed and stored.