Manufacturers and retailers constantly find themselves confronted with the challenge of keeping large swathes of product information updated, organised and displayed attractively for customers. This in itself can be challenging, depending on the type of product and the number of features. But to make matters worse, most companies have various versions of their product information on file, across various systems and in different languages – making maintaining and publishing this data even more challenging.
The emergence of new electronic media and the need to tailor information as precisely as possible to the customer only adds to the list of stumbling blocks. The challenge, here, is to give the customer around-the-clock access to all relevant and important product information, keeping things as efficient and as streamlined as possible. Ideally, in a format that sets the product apart from its competitors. This customer-centric format and approach should take the company as little time as possible for input-, maintenance and distribution.
Lobster_pim gives you company-wide access to all your product information – in one central integration platform. Sales, marketing, support, web shops and external partner companies can all access the same up-to-date product data no matter their location. Just the way product communication should be.
