Manufacturers and commercial businesses are constantly having to maintain large amounts of product information in the most structured way possible, whilst displaying it to the customer in a customized manner. This in itself can be challenging, depending on the type of product and the number of features. To make matters worse, most companies have various product data versions on file, across various systems and in different languages. Which makes maintaining and publishing this data even more difficult.
Then, there is the need to accommodate new emerging electronic media whilst providing precise, customer-specific information.
The challenge is to make the most important customer-specific product information available at any time in the most efficient and streamlined way possible. Ideally, in a format that sets the product apart from its competitors. This optimized format and customer access should involve minimal input-, maintenance- and distribution efforts by the company.
Lobster_pim provides you with company-wide access to all product information – all within one central integration platform. Sales, marketing, support, web shops and external partner companies can also access the same up-to-date product data no matter their location. Just the way product communication should be.
HIT THE BULL’S EYE. EVERY TIME.
- Cost savings due to a single company-wide media system with output to digital channels
- Location-independent data management and maintenance
- Alignment of media content in one central database
- Improved quality and reduction of errors
- Efficient expansion into new countries and markets with streamlined multilingualism