Key Takeaways.
Nic. Christiansen Group, a key player in the automotive industry, faced challenges with complex integrations and heavy reliance on external partners. Lobster enabled them to enhance operational efficiency and foster internal expertise.
About Nic. Christiansen Group.
Nic. Christiansen Group, a leading name in the automotive industry, boasts a diverse portfolio of renowned car brands. They partnered with Lobster to drive their digital transformation and ensure their business operations and integration processes are optimised and future-proof.
Challenges.
Nic. Christiansen Group faced several key challenges to ensure they remained operationally and financially competitive, including:
Complex Integrations.
Due to a significant dependency on external developers, there was limited internal knowledge and capacity for managing critical systems. This reliance increased costs, slowed down the implementation of necessary changes, and restricted the company’s ability to innovate independently.
Complex Code Maintenance.
The company faced time-consuming and error-prone code maintenance, which not only drained valuable internal resources but also increased the likelihood of operational errors and system downtime. This slowed down the overall pace of digital transformation and made it harder to implement new features or improvements.
Heavy Reliance on External Partners.
The significant dependency on external developers meant internal knowledge and capacity for managing critical systems were limited. This reliance increased costs, slowed down the implementation of necessary changes, and restricted the company’s ability to innovate independently.
Approach.
To address these challenges, Nic. Christiansen Group took the following steps:
Step 1
Implementation & Onboarding.

John Doe
“Lorem ipsum dolor sit amet consectetur. Vitae eget tempus risus erat aliquet. Morbi non sit orci vitae eu enim.”
Headline Image Text
Lobster’s user-friendly system allowed Nic. Christiansen to employ just 1 team member to manage all integrations. Following a basic training course, the employee was ready to work with Lobster’s tech independently.

John Doe
“Lorem ipsum dolor sit amet consectetur. Vitae eget tempus risus erat aliquet. Morbi non sit orci vitae eu enim.”
Step 2
Training & User Autonomy.
Lobster’s user-friendly system allowed Nic. Christiansen to employ just 1 team member to manage all integrations. Following a basic training course, the employee was ready to work with Lobster’s tech independently.
Technical Set-Up.
With Lobster fully embedded in their systems, Nic. Christiansen Group were able to achieve various technical enhancements:
- Simplifies Integration: Lobster was introduced as a bridge between the Azure cloud infrastructure and on-premise internal data sources, streamlining the integration process and ensuring smooth communication between different systems.
- Secure Data Transfer: Utilising a VPN for JDBC connections, Lobster enables secure data transfer between the cloud and on-premise environments, protecting sensitive information while maintaining operational efficiency.
- Improved Connectivity: By managing public endpoints for Azure function apps and Lobster profiles, Lobster enhances connectivity, making it easier for the business to handle multiple integrations simultaneously without compromising performance.
- Scalable Infrastructure: The use of Azure cloud services in conjunction with Lobster’s on-premise capabilities allows the business to scale its infrastructure as needed, supporting growth and adapting to changing business requirements.
Technical Set-Up.
With Lobster fully embedded in their systems, Nic. Christiansen Group were able to achieve various technical enhancements:
- Simplifies Integration: Lobster was introduced as a bridge between the Azure cloud infrastructure and on-premise internal data sources, streamlining the integration process and ensuring smooth communication between different systems.
- Secure Data Transfer: Utilising a VPN for JDBC connections, Lobster enables secure data transfer between the cloud and on-premise environments, protecting sensitive information while maintaining operational efficiency.
- Improved Connectivity: By managing public endpoints for Azure function apps and Lobster profiles, Lobster enhances connectivity, making it easier for the business to handle multiple integrations simultaneously without compromising performance.
- Scalable Infrastructure: The use of Azure cloud services in conjunction with Lobster’s on-premise capabilities allows the business to scale its infrastructure as needed, supporting growth and adapting to changing business requirements.
Outcome.
Nic. Christiansen Group achieved notable improvements in their integration processes with Lobster:
Enhanced Operational Efficiency.
Streamlined integrations and efficient collaboration through in-house development have significantly improved the Group’s operational efficiency, allowing for quicker adaptation to industry changes.
Reduced Error Rates and Simplified Maintenance.
Lobster’s established integration processes reduce code errors and minimise the need for complex custom code, leading to more reliable and cost-effective maintenance.
Increased Internal Expertise and Cost Reduction.
The Group’s focus on internal development has built valuable in-house expertise, reducing reliance on external partners and lowering associated costs.
Future-Proofing and Adaptability.
The agile approach to technology adoption ensures the Group is well-positioned to handle future industry challenges and transformations effectively.
Headline Full Width Quote
Lorem ipsum dolor sit amet consectetur. Montes platea cras blandit quis duis parturient vel faucibus nibh. Gravida dolor ridiculus sed odio a.

Steen Jungdal
“The price per integration is very competitive. When you break it down by the cost of each individual integration – including the license fee, the resources on our on-prem server, and the expenses for development and deployment – it really adds up in our favour.”
Lower Costs.
Faster Processes.
Enhanced Efficiency.
Ready to take your business to the next level?
Let’s connect and map out our path to success – together.
Item #1
Lorem
Item #2
Lorem
What's Next.
Nic. Christiansen Group will continue to navigate the evolving automotive industry landscape.
Future Challenges.
The automotive industry is facing continuous volatility and rapid market changes, requiring agile responses to shifting trends and emerging demands to stay competitive and relevant.
Lobster's Role.
Lobster will play an essential role in navigating these evolving industry challenges, serving as a vital tool for adapting to new demands and maintaining ongoing operational success through its robust integration capabilities.
Headline 3-Grid Post Type Non-Automatic
Lorem ipsum dolor sit amet consectetur. Gravida lorem aeneanu00ad liberou00adat sit iaculis volutpat. Sit vestibulum cursus accumsan risus.
Lorem Ipsum Dolor
Lorem ipsum dolor sit amet consectetur. Vitae eget tempus risus erat aliquet. Morbi non sit orci vitae eu enim. Sed dui sed turpis diam consectetur velit nec morbi. Blandit nec bibendum euismod eu.
Lorem Ipsum Dolor
Lorem ipsum dolor sit amet consectetur. Vitae eget tempus risus erat aliquet. Morbi non sit orci vitae eu enim.
Lorem Ipsum Dolor
Lorem ipsum dolor sit amet consectetur. Vitae eget tempus risus erat aliquet. Morbi non sit orci vitae eu enim. Sed dui sed turpis diam consectetur velit nec morbi. Blandit nec bibendum euismod eu.