Key Takeaways.
Damstahl, the leading steel supplier in Nothern Europe, was working with slow, consultant-heavy EDI processes, which were causing delays and preventing the firm from keeping up with competitors. Lobster was brought on board to solve these challenges and successfully drive digital transformation.
About Damstahl.
The steel supplier, Damstahl, is part of the NEUMO Ehrenberg Group. With a clear focus on innovation and efficiency, the company has grown into one of the leading players in the industry. Damstahl has been working with Lobster since 2023 to optimise and future-proof its integration processes.
Challenges.
Damstahl faced numerous challenges on its journey to optimising competitiveness and meeting growing customer demands.
Lack of Agility.
Data integration processes were inefficient and reliant on external consultants, limiting responsiveness to changing customer needs.
Lengthy Timelines.
EDI projects typically took five to six months to complete, much longer than was sustainable.
Limited Control.
The Damstahl team couldn’t shake the feeling they were losing control of their EDI, making it a significant concern.
Approach.
Lobster was completely integrated a Damstahl in just two steps.
Step 1
Implementation & Onboarding.
Lobster was implemented swiftly and efficiently. Despite minor delays due to infrastructural tweaks, the set-up was completed in only one week.

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Step 2
Training & User Autonomy.
The Lobster training sessions were highly effective. Shortly after onboarding, employees began using the tool independently. Today, Damstahl relies on one full-time employee to manage all integrations but plans to train additional staff to enhance autonomy further.
Technical Set-up.
Outcome.
Lobster addressed all initial challenges while reducing costs and improving operations – a win for IT, accounting, and above all Damstahl’s customers.
Agility.
The software optimises ERP interactions,
supports API calls, and fulfils diverse connectivity requirements.
Rapid Project Execution.
EDI project timelines were reduced from 5-6 months to just 2 months.
On Top: Lower Costs.
Previously, a significant portion of Damstahl’s IT budget went to external consultants. Since introducing Lobster, the steel supplier has boosted efficiency, reduced costs and boosted sales, making the tool a cost-effective choice.
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Emil Helk
“Previously, our EDI projects took 5-6 months. With Lobster, we’ve reduced timelines to just 2 months, saving 3-4 months and revolutionising our processes… So we’ve saved 3 to 4 months. It’s really optimised our workflows and enhanced operations.”
Lower Costs.
Faster Processes.
Enhanced Efficiency.
Ready to take your business to the next level? Let’s connect and map out the path to your success – together.
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What's Next.
Lobster’s implementation has empowered Damstahl to become more agile, accelerate projects, and better meet customer demands. With a continued focus on efficiency, Damstahl is poised for future success in its digital transformation.
Damstahl and Lobster will continue face future challenges collaboratively.
Future Challenges.
Damstahl is preparing for new data-related challenges with plans to integrate new systems and platforms like Ariba.
Lobster's Role.
Lobster will ensure the company remains agile as it optimises processes and improves documentation workflows.
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