Partner Overview
A Piece of the Pie.
Our Partner Program.
We believe in the power of partnership. In pushing what’s possible. Together. With you in the driver’s seat and Lobster as your trusted co-pilot — there’s no limit to where your data can take you. Ready to unlock new possibilities?
Something for Everyone.
The Lobster Partner Types at a Glance.
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Lobster Value Added Reseller (VAR).
For partners ready to enhance Lobster’s solutions with their expertise, training, and customer support.
- Tiered Benefits: Access to discounts and resources based on Silver, Gold, or Platinum levels.
- Support & Resources: Includes dedicated Partner Managers, presales support, and access to the Lobster Partner Portal.
- Competitive Edge: Co-marketing funds, customer support training, and listing in the Partner Directory.
Lobster Integration Partner.
For partners who excel at implementation and customisation, earning commissions for integrating Lobster solutions.
- Revenue Sharing: Earn commission on Lobster licenses sold to customers.
- Implementation Expertise: Joint project planning and customisation support to enhance customer satisfaction.
- Comprehensive Support: Access to the Lobster Partner Portal, dedicated Partner Managers, and co-marketing opportunities.
Lobster Reseller.
Designed for sales-driven partners looking to sell Lobster software directly to customers with support and resources.
- Direct Sales: Sell Lobster software directly to customers and receive discounts on licenses.
- Supportive Resources: Use the Lobster Partner Portal for onboarding, training, and marketing resources.
- Marketing Visibility: Appear in the Partner Directory and enjoy co-marketing opportunities.
Lobster Technology Partner.
For tech innovators who want to integrate their solutions with Lobster products and co-develop new capabilities.
- Integration Opportunities: Collaborate on technology integration with Lobster’s products.
- Development Support: Access to co-development programs and certification.
- Joint Marketing: Participate in shared sales and marketing initiatives, including strategic input from the Partner Advisory Board.
Lobster Managed Services Partner.
Ideal for managed services providers who want to offer Lobster’s tools as part of their solution lineup.
- Managed Services Offering: Provide managed services with Lobster’s solutions for recurring revenue.
- Strategic Resources: Access to specialised technical support and the Partner Advisory Board.
- Co-Branded Marketing: Use joint campaigns and co-marketing materials to grow customer reach.
More Than 160 Partners Trust in Lobster.
Don’t just take our word for it. Here are their experiences in their own words.
Max Schreiber
“Working with the guys at Lobster feels like tackling a project with old friends. We have common goals in mind, which we want to achieve with the help of commitment, close cooperation and a lot of fun.”
Christian Bergmann
“Lobster’s products and solutions enable our customers to realise IT projects faster and more efficiently. Everything is ready to use immediately and requires no programming knowledge. The result: accelerated processes, targeted innovations and customised, flexible solutions, in short – satisfied customers!”
6 Good Reasons for Partnering With Lobster.
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Agile Partnership Model.
Choose from 5 Partner Types designed to fit your unique needs – whether you’re a Reseller, Integration Partner, or Managed Service Partner. It’s tailored to you.
Comprehensive Support.
With dedicated Partner Managers at your side and access to our robust Partner Portal, you’ll receive the support and guidance you need to thrive. We’re in this together.
Training for Your Team.
Leverage our Academy for continuous professional development and certifications that equip your team with the skills they need to excel. Knowledge is power.
6 Good Reasons for Partnering With Lobster.
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Lead Generation & Marketing Support.
Take advantage of joint campaigns and showcase your brand at Lobster events. We’ll help you attract new leads and elevate your market presence.
Lobster Innovation
In-house.
Capitalise on upselling and cross-selling possibilities to sustainably expand your business and tap into new markets. Because innovation is at the heart of what we do.
Flexible Growth Potential.
Utilise our powerful no-code data solutions to provide your customers with flexible, scalable tech that enhances the success of your business relationships. For future-proof solutions that benefit all.
Ready to Unlock New Possibilities?
If you believe in the power of partnership, we’d love to hear from you. Let’s push what’s possible!
Joint Lead & Demand Generation
Joint Lead & Demand Generation
Training & Marketing Sorted
Training & Marketing Sorted
Support Included
Support Included
Discover Lobster's Partner-First Approach.
Learn about our commitment to the Partner-first model, the launch of our new Partner Program, and how we’re working to provide ongoing support and expertise to our Partners.
Stronger Together. Partner Benefits From A to Z.
Lobster gives you the essential tools to serve customers effectively, meet business objectives, and stay ahead of competitors. Let’s thrive together.
Training & Development.
- Academy & Training
- Technical Training
- Sales Training
- LMS (Online Training)
Sales & Marketing.
- Presales Consulting (Sales Engineering)
- Joint Lead & Demand Generation
- Marketing Activities
- Partner Directory
Tools for Partner Success.
- Joint Customer Projects
- Joint Business Planning
- Dedicated Partner Manager
- Partner Portal (PRM)
- Deal Registration Program
Technical & Operational Support.
- Free Trial License for End Customers
- Partner NFR License
- Multilingual Support
- POC License for Projects
3 Steps to a Productive Partnership With Lobster.
Building a productive partnership doesn’t have to be complicated. With Lobster, just three simple steps will set you on the path to success.
Get to Know Us.
We’ll get back to you as soon as possible to chat about the best partnership for your business case.
Get Started.
After the Onboarding Phase, you’ll be given access to the Partner ecosystem and trainings. Don’t forget to fill in your listing in the Partner Directory!
Good Questions, Already Answered.
Why should I become a Lobster Partner?
Partnering with Lobster unlocks a unique ecosystem built on flexible, innovative, no-code tech with unlimited customisation potential. Lobster allows you to sustainably grow your business and explore new market areas by leveraging upselling and cross-selling opportunities. Whether you’re interested in becoming a Reseller, Integration Partner, or Managed Service Partner, we have a partnership type designed to fit your unique use case.
What is the onboarding process like?
Our onboarding process typically takes about three months, from initial inquiry to your first certification. This thorough preparation ensures you have everything you need for a successful launch with Lobster.
How do I become a Lobster Partner?
To become a Lobster Partner, your team must complete the Lobster Academy training process (payable). In addition to certification, you’ll need to allocate dedicated, certified personnel to meet Lobster’s standards and work effectively with our products. This investment supports long-term growth and offers unlimited potential for return.
Can I advertise that I am a Lobster Partner?
Absolutely! Once the contract is concluded and you’ve completed the certification process, you’re welcome to promote your Partnership with Lobster using our Partner badges and logos. We’ll gladly provide these assets upon request. Check out our Partner Directory to discover our current Partners.
Does Lobster share leads with its Partners?
Yes! Proactive and successful Partners may receive leads through our various lead-generation initiatives. You will also get the opportunity to participate in Lobster events, share success stories, and collaborate on joint marketing campaigns. You can explore the Partner Directory to see examples of our current Partners.
How do I stand out in the Partner Directory?
Once you become a Lobster Partner, you’re given access to your listing in our Partner Directory. You’re encouraged to fully customise your Partner page: showcase what sets you apart, upload a variety of assets, such as customer logos, success stories, industry expertise, company presentations, and more. The aim of the game: stand out from the competition and make a lasting impression.
Partner Directory.
Looking for a Lobster Partner near you? Head to the Partner Directory to find a list of all our current Partners.
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Ready to Unlock New Possibilities?
If you believe in the power of partnership, we’d love to hear from you.
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Choose from 5 Partner types designed to fit your unique needs. It’s tailored to you.
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Capitalise on up- & cross-selling to sustainably expand your business and tap into new markets.
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Take advantage of joint lead gen campaigns, marketing initiatives and training.
