What You'll See in Action.

85% of AI initiatives fail — not because the algorithms aren't good enough, but because the data underneath is broken. In this session, we show you what changes when the data foundation is solid.

AI That Actually Knows Your Business

Fully informed at decision time. CRM data, ERP stock levels, supplier lead times, and CO₂ costs, all available to the AI through the Lobster MCP server
One version of the truth. Your data flows through a single governed layer, so what the AI sees reflects what’s actually happening
Every decision traceable. Each system call and data exchange is logged, so you see exactly what was sent and why.

Built to Fit Your Stack

Your systems stay put. Lobster sits alongside your ERP, WMS, and EDI setup. No rip-and-replace.
Live, not later. No six-month implementation programme before you see results.
One place to govern it all. Every exchange runs through Lobster, giving you a single point of control and oversight.

Our Speakers.

Tim Herden

Lobster
Senior Director Sales Engineering & Services

Agenda:

Setting the Scene: Why most AI projects stall
Live Demo: AI-driven claims handling
Q&A

"More powerful than we ever imagined."

The Data Platform has everything you need to build, visualise, and automate data integrations on your terms. Without writing code.

Plug in every partner, however they work.

Your suppliers, carriers, and customers all run different systems. Lobster adapts to them so you can finally standardise processes without ripping out what’s in place.

MCP endpoints let AI agents access legacy systems
EDI and API management in one platform
Any protocol including AS2, SFTP, HTTP, Kafka, and MQTT
90+ pre-built connectors for WMS, TMS, PIM and apps

“The technical possibilities are endless. The mapping can handle basically every request”

Make changes when you need, not when vendors get round to it.

Lobster puts your team in control. Build, customise, and modify workflows without writing code or waiting on consultants. And get changes live in days, not quarters.

Drag-and-drop interface to build data flows visually
Trading Partner Manager for self-service partner onboarding
AI Co-Pilot helps you build, debug, and document integrations
Deploy anywhere across on-prem, cloud, or a combination

“Finally independent and fast. We simply build it ourselves. No waiting, no stress.”

AI starts with data.

The session will be held in English. Register to get the recording within 48 hours.

Register now