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Supply chain without media disruptions

“A fully digitised supply chain without media disruptions is now a reality”, says Dr Martin Fischer, Managing Director at Lobster GmbH, with absolute confidence. With the comprehensive data integration options provided by the Lobster_data software combined with the SCM software Lobster_scm, all data from dozens of channels is now available in one system. And naturally, with track and trace. In real time. And with the Logistics Data Cloud, even as plug-and-play for anyone.

Lobster, lobster-world.com, the manufacturer of standard software for data, system and operative process integration and digitisation uses the German Logistics Congress as an opportunity to show how it works. The implementation is quick, simple and efficient. Lobster demonstrates this with its product portfolio: Lobster_data, Lobster_scm and the cloud-based portal, the Logistics Data Cloud. They can be found at stand L/05, directly by the entrance.

Lobster SCM GmbH presents a new feature at the German Logistics Congress in Berlin: shipment tracking in real time. “Thanks to a technical partnership, we have created access to over 150 telematics systems through SCM and can now offer our customers comprehensive trip monitoring including ETA calculations and escalation management in the event of deviations from the target process”, rejoices Holger Klöß, Managing Director of Lobster SCM GmbH. This is incredibly important as transparency of processes and data is in high demand. Software solutions that enable all data to be accessed and tracked at any time are essential. This is becoming increasingly important particularly in the field of logistics, for example for shipment tracking.

In order to provide customers with a general overview and transparency at a high level, Lobster_scm can be flexibly configured to display every customer process. After all, the customer and its processes provide the ultimate benchmark. “Media disruptions are a thing of the past”, explains Klöß. “We offer high flexibility through a workflow-and-event-based configuration of business rules.” In procurement logistics, for example, this leads to the automation of processes with suppliers and hauliers. Through an order in Lobster_scm, the supplier is able to confirm order positions, create a delivery note based on the received data, and print a transport label. The purchaser receives a shipping notification via EDI and scans the transport label during the receipt of goods. The system also supports the process of turning delivery notes into shipments, and the goods can be tracked via status information based on milestones. Lobster SCM’s objective is to accelerate processes with partners through an electronic connection via EDI, web service or web portal. “We are a system for all in terms of the operational organisation of supply chains,” says the managing director.

Network transparency and tracking efficiency

Interesting benefits in the areas of network transparency and tracking efficiency are achieved, for example, by Lufthansa Technik Logistik Services GmbH. “By using the Logistics Data Cloud, we are able to access 12 percent more tracking information for inbound shipments and reduce our manual tracking workload for over 5000 transactions. We are confident that the Logistics Data Cloud will further increase the transparency of our logistics network,” reports Harald Kolbe, Head of Digital Innovation Lufthansa Technik Logistik Service.

In addition to its software products, with the Logistics Data Cloud, Lobster presents itself as an operating portal provider for data in logistics at the German Logistics Congress this year, thus offering comprehensive SCM for all. The responsibility for supply chain management no longer lies with individual companies. The neutral platform Logistics Data Cloud enables customers to exchange data with all participants in the supply chain. This allows competitors to work together along the entire transport chain, for example shipping companies, forwarders, carriers, third parties, etc. “We are delighted that our customers are working very successfully with our solution,” says Rolf Henrich, Managing Director of the Logistics Data Cloud. “Our approach of using a neutral platform proves its value through everyday use in medium and large companies. And demand is increasing.” It’s no wonder – after all, the Logistics Data Cloud is a neutral community ‘from the industry for the industry’. It impresses customers through a simple and cost-effective connection without lengthy configuration times. In keeping with the motto Dock, unlock and get started. “With us, customers can simply test the platform for three months and evaluate whether it provides added value,” explains Henrich. In addition, they can reach ALL other partners with just ONE connection. Furthermore, partners are linked through their currently available options (from Excel to ERP). The customer thus benefits from faster data availability throughout the entire supply chain.

Lufthansa Cargo has already implemented several use cases. “We are thrilled that the Logistics Data Cloud provides all participants in a supply chain with the earliest possible shipment information across all modes of transport. Not only that, but it’s achieved in an unprecedented level of detail,” states a delighted Boris Hueske, Head of Digital Transformation Lufthansa Cargo AG. Additional information, which the legacy systems were unable or inadequately able to display, is made available to every authorised partner in the global supply chain with the Logistics Data Cloud as the ‘central data hub’. “This includes, for example, product data, package data, container information, documents, photos, etc.,” says Henrich.

In early 2020, the Logistics Data Cloud aims to further expand its marketplace and make services and apps increasingly available from third-party providers, whilst also being represented by its own applications. “We are currently planning our own shipment recording, which we also wish to present in 2020,” announces Henrich.

But first: Data integration!

Both the software product Lobster_scm as well as the Logistics Data Cloud portal can continue using the existing connection standards without any issues. This is because Lobster_data works as a central interpreter in the background for data and business integration. “Heterogeneity of systems is a thing of the past,” says Fischer. Lobster_data has integrated over 4,000 templates for ERP system interfaces and supports all common data exchange protocols. With around 10,000 industry standards, the software is thus perfectly prepared for all requirements. “These digital standards act as a kind of common language when it comes to data exchange in and between companies, products and customers,” says Fischer. Data integration is thus the key to success for digital networking and process automation both within an enterprise (EAI) and effortless connection to external partner companies (EDI).