Lisa Aarsman is a senior go-to-market leader specialising in data integration, digital transformation, and AI-enabled operational excellence. At Lobster, she helps organisations build resilient, AI-ready supply chains by connecting systems, processes, and people through no-code data integration. With extensive experience across go-to-market execution and partner ecosystems, Lisa offers practical insight into transforming complex data challenges into measurable business outcomes, alongside a clear perspective on the evolving talent needs in the age of AI — a topic she will explore at the Data Hero Summit X in Rotterdam.