Practice at OTTO’s – Lobster_pim in the trade
OTTO’S has been a magnet for bargain hunters for over 30 years and with over 100 branches throughout Switzerland. The range includes more than 50,000 items – including furniture, textiles, food, non-food and perfume.
technical requirements
- MS Access
- MS SQL server
- DTP software Adobe InDesign
- OPIX enterprise media management
The Total Service Provider for Advertising, Production and Services (WPS) manages the advertising material of the trading company OTTO’S with the Lobster_pim system. The product data and catalog management system Lobster_pim not only offers optimal solutions for the B-to-B sector, but above all for B-to-C advertising media.
