Lobster Loading


Practice at OTTO’s – Lobster_pim in the trade

OTTO’S has been a magnet for bargain hunters for over 30 years and with over 100 branches throughout Switzerland. The range includes more than 50,000 items – including furniture, textiles, food, non-food and perfume.

technical requirements

  • MS Access
  • MS SQL server
  • DTP software Adobe InDesign
  • OPIX enterprise media management

The Total Service Provider for Advertising, Production and Services (WPS) manages the advertising material of the trading company OTTO’S with the Lobster_pim system. The product data and catalog management system Lobster_pim not only offers optimal solutions for the B-to-B sector, but above all for B-to-C advertising media.