Gerstäcker
Aging was yesterday
Founded in 1953 as a manufacturer of educational art games, Johannes GERSTAECKER Verlags GmbH has developed into Europe’s leading mail order company for art supplies. At its state-of-the-art logistics center in Eitorf, GERSTAECKER handles around 55,000 parcels per month, which are sent to more than 500,000 customers throughout Europe.
technical requirements
- CRM
- XML
- Amazon connection
Johannes GERSTAECKER Verlags GmbH is Europe’s leading mail order company for art supplies. The multilingual online shops and artists’ specialist stores throughout Europe generate 55,000 broadcasts per month. The company manages huge amounts of data – from product data to marketing-relevant campaign information, merchandise management and CRM systems data to supplier and dealer information. These complex, cross-country and cross-media product information management (PIM) processes optimize the Lobster_pim software for GERSTAECKER. It ensures that all data is always available on the fly and error-free in all languages.
