Augustin Friedel, Senior Manager at MHP – A Porsche Company, is one of the leading industry experts, particularly known for his expertise related to Software Defined Vehicle Strategies, autonomous driving, and mobility services. His is reaching more than 50,000 followers on LinkedIn with his experience about the mobility transformation. With his team, Augustin supports clients from various industries, such as automobile manufacturers, suppliers, and mobility startups. His focus is on guiding OEMs, Tier-1 and Tier-2 suppliers through the transformation towards Software-Defined-Vehicles. He and his team are addressing strategical, technological as well as organizational challenges.

Augustin studied mechanical engineering and management at TUM and subsequently worked for well-known startups such as Uber, Blacklane, and Rocket Internet. Before joining MHP, he held various strategic positions at Volkswagen, where he helped to develop and implement the corporate strategy programs.