Frank Austel has managed the Retail Business Unit at CAS AG since 2007, bringing extensive experience in the German-speaking retail sector, where he has been active since 1992. With a background in computer science, he has focussed on data/integration platforms and standardised B2B communication throughout his career. He is an expert in retail processes, data provisioning and its use in omnichannel architectures, with a particular focus on SAP-dominated application landscapes. His extensive knowledge of data-driven solutions is underpinned by activities with GS1 and EHI. Since 2022 he has been intensively involved with the digitalisation of sustainability processes.